Ecommerce, News, Social

“No plans to reach customers through the TV immediately” – Vijay Jumani – Founder & CEO

Earlier in day, iamwire has reported about Bangalore-based raised an undisclosed amount of fund from Helion Advisers. has started its operations  this year, offers a wide array of products across 12 categories. Talking more about the funding and venture caught up with Vijay Jumani, Co- Founder & CEO, Jumani reiterated that fund would be utilized for ramping up the team, upgrading technology and developing fulfillment. Here are the excerpts of brief interaction.  

As is into baby care mother-care, kids products and there are others players operating in the same domain like babyoye and firstcry. What are the differentiators of

The team at has deep experience in e-commerce, technology and retail of baby and kids’ products. Our understanding of the customer needs, the category, and the relations with the supply chain, combined with knowledge of technology and e-commerce will help us serve customers with a difference. This understanding will reflect in the product range we offer our customers and the experience we offer through our technology.

What strategies has in place to deal with the investment? will use the funding for ramping up the team, upgrading technology, developing fulfilment infrastructure including warehouse and logistics, marketing and building customer support infrastructure.

Can we expect TV as an integral part of marketing mix for now?

There are no plans to reach out to customers through the television medium immediately.   

 Also, please provide any other interesting information about your product / service. offers it’s customers a wide and interesting collection of fun, developmental, everyday essential, and wellness products from across the globe. Along with a range of very well established Indian and international brands, we also offer a range of very unique products that are not easily available – these are either manufactured by hoopos or sourced from lesser known brands that offer high quality products. has a very vibrant facebook community. Parents have access to a whole lot of fun activities that they can do along with their children. Participation from parents has been very encouraging.

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