India’s leading eCommerce marketplace revealed that Delhi was the largest eCommerce hub in the country, according to the eBay India Census 2011. Muralikrishnan B, Country Manager, eBay India, today unveiled the 4th edition of the annual eBay Census Guide which documents the key trends in online buying, importing, selling & exporting across Indians in the Top 20 eCommerce Hubs, 28 states and 7 Union Territories. eBay Census also revealed export trends to 189 countries as well as import trends from 120 countries.
According to the eBay census India’s Top 5 eCommerce hubs are Delhi, closely followed by Mumbai, Bengaluru, Jaipur & Chennai. Based on census, Muralikrishnan revealed that Online Shopping is mainstream and a nationwide phenomenon. India had over 3,311 eCommerce Hubs from all 28 States and 7 Union Territories. The Top 5 States with the most transactions were Maharashtra, Delhi, Tamil Nadu, Karnataka and Andhra Pradesh. Apart from that, the eBay Census 2011 also revealed many interesting trends about the online shopping habits of Delhites. The census revealed that Technology products had the highest domestic transactions (51%) while Lifestyle products were the most popular Imports (61%). Delhi students flaunt their hot bodies, buying the most body art in India. Meanwhile, Delhi parents bought the most kid’s footwear in the country.
- Top 5 Bought: Kurtis, 4 GB Pen Drives, Digital Photo Frames, Bath & Shower Products & Anti Virus Software.
- Top 5 Imports: Smart Phones, Indian Commonwealth, Stamps, Designer Wrist Watches, Headsets & Men’s Shoes.
- Top 5 Sold: Dual Sim Phones, Home Theatre Accessories, Salwar Suits & Kurtis, Earphones & Tool Kits.
- Top 5 Exports: Belly Dancing Gear, Natural Emeralds, Auto Mouldings, Non-Fiction Books & Women’s Trousers.
- Top 5 Brands: Nokia, Apple, Samsung, Casio & Reebok
EBay Census 2011 research findings were based on an analysis of all online buying and selling transactions by Indians on eBay between July 1, 2010 and June 30, 2011. EBay India analyzed eBay transactions over a year within the individual Indian States and Union Territories as well as the key Indian cities to identify the top Buying and Selling Hubs based on the number of transactions that have happened on the eBay India site. In addition, retail export transactions & retail import transactions between global eBayers and Indian eBayers were analyzed. Interesting fun facts, unique purchases, local, national and global trends all come to light in eBay India Census 2011.
**For free copy of the eBay Census Guide with more India facts, please log onto www.eBay.in/census.