Case study of

Incepted in August 2009, is a one fashion store, that follows the principle of BUY FIRST & SELL LATER, in order to ensure the latest, and quality product offerings to its customers. The core differentiator of is its standardized quality deliverables, which are so influential, that they have been enhancing the credibility of the overall Indian eCommerce eco system over and over. The company’s policy to Buys First and Sells Later is unique among other online stores. purchases the products in bulk, in tune with the latest fashion trends, and stores them in their 1 lakh sq/ft warehouse facilities, before selling it to the end consumer. This is probably the most significant process that enhances Yebhi’s credibility and enables the company to maintain high quality standards and a perfect fulfilment ratio. Thus, possesses the hallmark of quality and the latest products. In terms of variety also, stands apart. The company carries a very large variety of footwear, t-shirts, shirts, jeans, bags, clutches and other fashion accessories.

However the journey was not devoid of hiccups. There were apprehensions from supplier’s side after they commenced the business, they too vanished with time. As any other nascent industry, online retail is such that it requires time to gain trust of other economic agents. Hence, one challenge was to convince major brands manufacturers and suppliers that online retail can generate large volumes. The last 10 yrs of online retail scenario had given them a perception that online retail is very small and perhaps even an insignificant channel where putting their resources may not be such a good idea. Online shopping was synonymous with surplus or sub standard inventory. This perception had to be changed, fast.

Hence to ensure credibility, Yebhi made bulk purchases of the latest fashion and style products, and ensured a comprehensive, three step stringent quality check process, before taking the products to the customers. This in turn, facilitated a smooth supply of goods and ensured dispatches within 24 hour of the order. has already crossed an important milestone of shipping 1, 00,000 Units in Single month. is a rich mix of quality and variety.  The one stop shop for fashionistas, which offers myriad category of products from apparels to footwear; travel bags to clutches; men and women accessories, jewellery et al. Nowhere in the country can you get 10,000 different products, 1400 styles of handbags, 3000 styles of shirts  / tees etc. at one stop, 4000 designs in footwear, except at possesses a strong association with over 150 prominent brands like Puma, Adidas, Redtape, Liberty, Duke, Catmoss, Karigari, J. hampstead, Woodland and Reebok, among others.

The e-commerce company substantiates its niche by following a four-step operational cycle—identifying the latest trends & demands of the products, buying those products, ensuring the quality check and finally selling them. With this kind of strong process in place, it was apparent for the company to become one of the most favorite shopping platforms in the country. It has a massive 1.5 lakh followers on its Facebook page. It proves to be a trailblazer in the e-commerce space with its impressive user interface understanding and a robust inventory and delivery model. It operates comprehensively through its unique B2C and B2B formats. boasts of a strong traction in Tier I and Tier II cities alike and promises a fulfilling entry in Tier III & IV cities as well. It adds up to 70,000 visitor everyday and its credibility can be judged from the fact that 65 percent of its customers are repeat-customers. This e-commerce site for sure is all set to redefine fashion with its unique product portfolio.

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