Naaptol.com had started its business as online comparison site. Later it forayed in to other business model and started an online store. But now it has entered in to yet an entirely different business model with its recently launched www.naaptol.com/club. Through this new business model (club) naaptol is going to target consumers looking for luxury and fashion brands. This new model (club) has a wide range of fashion apparels, accessories & home décor products from leading brands at display on a private sale at up to 80% off.
This new initiative provides unique private sales model of luxury and fashion brands at up to 80% off. This newly added feature of Naaptol is going to make its mark by facilitating the faster delivery to the end consumer.
Talking about the launch of www.naaptol.com/club Sachin Singhal, Business Head, Naaptol said “Yes it is another business model for Naaptol and it is based on consumer’s demand. We have tracked this demand through feedback and customer’s aspiration for fashion, lifestyle and accessories “. There are some other companies which are doing well in fashion and lifestyle products. 99labels, Fashion and you have already established them firmly. Reiterating on the same Singhal said that of course some of the companies are doing well and we always believe in healthy competition. However, Naaptol has already cemented on ecommerce platform and we have strong supply chain and operations aligned with large database of consumers.
The market size of fashion and lifestyle products can contribute 10 to 20 percent of total online shopping in India including online travel sector.
www.naaptol.com/club is an initiative from the leading virtual-commerce platform Naaptol.com, which is a leader in setting a benchmark for other industry players in online home-shopping industry. With this new initiative, Naaptol.com endeavors to invigorate the online shopping revolution in the country.
Speaking on the launch of www.naaptol.com/club, Manu Agarwal, Founder and CEO, Naaptol.com said “We are glad to extend yet another wing to our online home shopping platform. With evolving online shopping culture in the country, the development of this vertical was a requisite. We plan on enhancing the platform depending on our customers’ regular requirements and feedback.”