Candid Chat with Kunal Bahl, CEO Snapdeal

Kunal bahl CEO Snapdeal

Kunal Bahl, CEO, Snapdeal started his entrepreneurial voyage at age of 25 with seed fund of INR 4,000,000. Although he had to struggle at every turn of business in initial year but later it grabbed the eyeballs of consumers with its whopping discount prices coupons on diverse deal categories. In an interaction with iamwire, Bahl spoke on various aspects raging from strategy and planning  to launch of new categories (i.e, product and travel), offline advertising, consumers complains etc. Read full interaction below

1.  What are your views about online retail growth in India?
Given the growth of internet penetration and the number of credit card holders, the entire e-commerce industry will definitely continue to see explosive growth in the future as well. There are app. 90 mn internet users in India out of which around 20 mn would be Active Internet users. A substantial number out of these users would be shopping online for various products and services. There is also a lot of willingness now, from both the customers and the retailers to use online platform as a significant channel for buying & selling goods and services. This is something which will definitely spur the growth of online retail in India.

2. With a lot of retailers are coming online. Do you foresee the competition with Snapdeal?
We are not competing with the retailers, but are in a “symbiotic” relationship with them. Our goal is to increase the market. Snapdeal is used as a channel to not only acquire new customers but also to liquidate perishable distress inventory. We are helping them recover costs on these with attractive offers. Snapdeal also acts as a risk-free alternate marketing channel for all of these retailers.

3. Do you have any plans to venture in to other retail formats like market place and non-discounted retail store?
We constantly innovate with our product offerings, as per the demands of the customer. There are two new categories which we have introduced – products and travel. The product category includes very attractive deals, typically 50% off, on products such as mobile phones, electronic gadgets, branded fashion products, sunglasses, wallets, among others. In the case of travel, Snapdeal features the best leisure and business travel destinations across India at national best prices. We want our consumers to consider Snapdeal as a one-stop-shop platform for best-in-market deals on anything to do with local merchants, branded retailers, products and travel. As of now, we are focused on expanding the options within these categories. But if there is demand from the customers for other formats within the online space, we will definitely evaluate it.

Related Read:  #Fundingwire - Snapdeal Receives $21M Tranche from Clouse SA; Raises $550K & More

4. Recently we have seen Snapdeal advertising on offline mediums like television. What is the Strategy behind it and will you suggest it to other retailers?
We were the first non-travel ecommerce company in India to do TV advertising. Many of our well wishers told us not to do TV, but we planned the media very effectively. We had a partnership with MTV Roadies where SnapDeal was featured in one of the episodes. The day that episode was aired, we got two million visitors on the site and 150,000 new subscribers. Right now we are adding 1.5 million subscribers per month and by the end of the year, we will be having 1.5 crore subscribers. It is not that branding doesn’t work on internet. Performance advertising does work well and this also contributes to your brand being built. So on internet, branding is a by-product of online ads. However, Indian consumers have this peculiar way of thinking that companies which do above the line (ATL) advertisements are “genuine”. That might not remain the same five years from now, but presently this is the case. Our TV ads fetched us good numbers and this is because when awareness meets availability, consumers act.

5. We have come across some customer’s experience — they are facing difficulty from sellers at your site. What actions you are taking to achieve their (customers) satisfaction?
We ensure that each and every customer has a seamless experience after buying goods and services from our website. We also request feedback from our customers, and we strive to never leave a customer dissatisfied with our services. We have a no questions asked refund policy in case any of the customers is unhappy for whatever reason. We have QA & Audit teams in place across cities, and their primary job is to ensure that the customer experience is superior. They also train the merchant staff, so that our customers do not face any hassles while redeeming the deal at the merchant locations. SnapDeal rigorously pre-screens every merchant and even trains them weekly on things like customer feedback and best practices in service.

Related Read:  #Marketwire - Unified Payments Interface Goes Live in India; Odisha Startup Policy 2016 & More

6. What is the most challenging aspect in running online deal site?
The most challenging aspect of running an online deal site, is to be able to build an element of trust with the end customer. The customer is pre-booking and buying goods and services, and there is an expectation that the rest of the experience would be seamless. Our team is focused on ensuring the same, and it is this customer centricity which will build long term relationship with the customers, and make them loyal.

7. What are your suggestions for new start ups in online retail?
Building the best consumer experience is what matters the most, even if the idea isn’t the most innovative. It’s the execution that matters.


    Very Bad Experience .—–
    I had order one lenevo k3 mobile and one sony hard disk on date 4 Oct-16 with order id 15622323614 on snapdeal . the expected delivery date is 5 octt-16.I had done payment through on line mode.
    The sony hard disk delivered on date 7 oct-16. but still now lenevo k3 note did’t received . When i call them they asking me that the lenevo k3 note canceled due to technical reason. i did’t know what is the technical reason for cancellation of snapdeal.
    I had make a no of calls with them some times they asking me they are delivering the product and some times they asking order is canceled.i don’t know what is the actuality . real fact is lenevo k3 note not received still and also payment not refunded still.
    When i ask them that i am going to consumer court they ask me ypu can go any where where you want.
    Now i want to ask them either they deliver my full order other wise they return back the hard disk also and refund my full payment of Rs. 10888/- to my account. i don’t know what they want?
    I am so harassed from last 9 days .
    pls help me to resolve the issue with snapdeal.
    Neeraj Pratap


      Realy very disappointed

  • Santanu Sarkar





  • Asif Syed


  • Rocky Pats

    Please dont purchase anything from Snapdeal, they are selling fake products. I purchased tommy’s wallet from snapdeal and after just 10 days of usage the wallet material torned out itself, looks like someone scratch from knife. I visited tommy’s atore in delhi and when they checked they denied and told me that its a fake product and they cant do anything. Just 10 days man, you know how hard that is to belive that tommy’s wallet material will fade all its colors from some places and they keep on telling you that they sell branded items. Please dont fall for these stupid online cheats.

    • Online_CST

      Dear Rocky Pats,

      Thanks for reaching out to us with your concern. Kindly share your order details or complaint number with us on so that we may assist you in a better way.


      Team Snapdeal

  • Geetanjali Aher

    hii Sir,
    My name is geetanjali

    I have one complaints again the snapdeal return and replacement policy, I have perches the one sadi name is Abhyanka Blue Georget sadi , its defective, to short for normal sadi hight, i have create the return and replacement order that are accepted by snap deal than i was courier this product to snap-deal price of sadi is 900 rs and courier charges is 310 rs now i have not revived the fund of that order, your employee say the order was decline and i am not able to recived that product. what is this?? i am oldest and regular costumer of snap deal and you behave like that with your couturier i west my so many times with snap deal to contact your employee. how is responsible for my lose .

    One’s i request you please give me the refund of that product…

    • Online_CST

      Dear Geetanjali Aher,

      Thanks for reaching out to us with your concern. Kindly share your order details or complaint number with us on so that we may assist you in a better way.


      Team Snapdeal

  • Sankara Rao Muddada

    Good morning Mr. Kunal.. i am really very unhappy with the irresponsible attitudes of your company representatives and customer care.. After 10 nos emails for return pickup of Iball tab which is defected item, your customer care responded and assured me to send replacement and reiterated four times for that. As soon as the item picked up, your customer care called me and informed that the seller didnt have that product and informed me to give bank details for refund which i think not at all fair and proper,. I never had such an horrible experience from any online portals.. if the seller didnt have that product, why your customer care called me that as soon as they received the defective product, they will send another one.. for which i was put more than 15 days of period.. They dont have much patience at all to speak with the customers and your seller and staff deserves for nothing but very poor quality of service… Will you thought that you need to receive this much emails to resolve any one,s real problems.. kindly go through it and do justice to me for the agony meted out from your staff.

    • Online_CST

      Dear Sankara Rao Muddada,

      Thanks for reaching out to us with your concern. Kindly share your order details or complaint number with us on so that we may assist you in a better way.


      Team Snapdeal

  • manishmf2222

    HI Sir,

    I am writing this mail in utter frustration as It has been about 10 Days since I am Begging the Snapdeal Team and then Now the Courier Team for My Mobile Blackberry Q10 to be returned and refund but not getting any help . The only thing which I get is the Assurance and Promised and asked to wait for day or two but no body turns up. I paid around 17k for this Mobile and Trusted Snapdeal for the service but really shocked to see such a poor service.

    I followed all the step told to me by the SNAPDEAL Team like visiting to Service Center and inquiring about the Product .

    On 15th June Moring 11 AM I got a Message from the Gojavas Courier Team Scheduled to be Picked up today . I waited In office till 8pm in hope that somebody will pickup the shipment but nobody turned Up . Today 16th June I need to leave out of town for 4days.

    Can you please help me to get this shipment Picked Up by 3.00pm Today itself.

    Please help me !!!!!

    Thanks & Regards,
    Manish Kumar

    • Online_CST

      Dear Manishmf2222,

      Sorry for the inconvenience. This is to inform you that we have taken a note of your concern and will get back to you.

      Team Snapdeal

  • Muniram Dagar

    Dear sir,
    I had Purchased a Lenovo Vibe X2-AP (Gold) Worth rs 10049 Mobile from
    Snapdeal on 6th April 2016. I got a defective item from snapdeal. I Mark
    a mail to the Snapdeal Customer Care Team on 8th of April 2016.
    Everyday i am remembering them from call or mail.Till 15 days they are
    saying your request is pending. Today is 22 April they guys are saying
    you should visit to our Service Center and can repaired your mobile.
    Please you tell me If i marked a refund mail on the second day of the
    delievery of the product. Why Should I go to their service center.. If I
    have much time for it then why i purchased this gadget through online.
    Snapdeal is doing mentally torchured me. They guys are not caring their
    7 day easy return policy. They are completely greedy. Please help me to
    refund my money and resolve this issue. So, that they can never serve
    me from his pathetic service. Please do the needful as soon as possible.

    Order id is 12673814835

    mail id- Contact no. 9953279027 and 9953833394

  • Trupti

    Dear Kunal,


    > My Order I’d number – 12241121846.


    > I had purchased the Micromax 50 inch LED on 10-March.


    > On 11-March I got the delivery, when I had open the box only cardboard inside, Television is missing.


    > Immediately I called up to snap deal customer care, executive told me within 24 hours you will get your refund.


    > On 12-March I got a call from Ritesh of snap deal, he asked me to send Government Photo ID proof and different corner of led TV box photo.


    > I had immediately send all the detail.




    > I had received call from Shri Krishna from the mobile number 8287288122 from the Investigation department


    > He has visited at my home in night 9:30 pm on 15-March along with 1 person, I had asked him to show him his snap deal ID proof he told me that he is not having his Snap deal ID card.


    > He had taken my home each and every corner photo for 2 hours, he told me that he will refund my amount of Rs.299990 immediately for that he need to investigate my home.


    > I had asked him warrant to search my home, but he told me that this is the process, after that only he will refund my amount.




    > Shrikrishna from Investigation department told me that he will be one point of contact for refund, and he will call me for refund, but 2 days gone I have not received his call so when I had call him on 17-March at 5:30pm to know the status of Refund, Shrikrishna has used abusive language and ask me to call customer care for refund, don’t call him.


    > Immediately I had calledup to you customer care on 17-March spoken with Omkar he has transfer the call to his Team leader Vignesh Murgeshan.


    > I have spoken 30 minutes with Vignesh Murgeshan, explain each and every thing in detail and asked him to do follow up call, he has promise me that he will call me on 18-March in between 4 to 6 pm, but I have not received any call from Vignesh Murgeshan.


    > I have again called up to your customer care on 18-Mar at 6:45 pm, spoke with Javed Shaikh and asked him to transfer the call to Manager, he has transfer the call to his Manager, but there is background noise from manager hello and laughing but the manager is not responding the call for 20 minute and post 20 minutes Manager has disconnected my call.




    > Mr Bahl, Its my humble request to you please refund my amount of Rs.299990 and find out who is Mr. Shri Krishna who came to my home at night and using abusive language on phone.


    > Please take necessary action against Vignesh Murgeshan Team leader who has promise me follow up call and not called me and also the manager who has disconnected my call post Javed ShAikh has transfer the call.


    > I am lawyer please find the attached my Identity card, please don’t force me to take legal action and update this details to Facebook, Twitter, Linked and other Social media and Mass Media.


    > I am waiting for your Positive response within 24 hours.


    > Regards,

    > Trupti Sonawane

    > 9619111000

  • Gaurav

    I have a purchased a gold chain on birthday of my wife from the Snapdeal Company Order ID: 11269986944 via online payment option worth amount of 32832/-.

    I was so happy to give surprised gift to my wife. but when she wear in her neck lock hook of chain was missing. and she not able to wear it in her neck.

    This gift spoil birthday of my wife.

    I had raised a return request so may times with snapdeal but there is very cheap and third class customer care service so then finally on 26th February. Snapdeal arranged for pickup will be done on 27th of February. As per trail mail you can see reverse pickup mail in written communication on order no : 11269986944

    Since then, I have made more then 50 calls to customer care executive.

    Every time I have been assured that my complaint will be escalated and solved within 2-3 working days and they will also arrange for a call back from technical team.

    But I have neither received a call nor a mail from snap deal.

    1 weeks have already passed since i had raised the request but nothing satisfactory solution has been provided yet.

    I am really disgusted by customer service of the company..

    Even my last two orders where not expected as i desire.

    quality of your product is decrease as we see on website.

    Had you given a 0 star rating option, I would have definitely gone with it.

    So finally i write this mail to the you Mr Kunal Bahl and Mr Rohit Bansal so that you can know what the hell is going in your company.

    Kindly track my all phone recording and written communication.

    and take action on your team who involve in this matter and mentally harass me and my wife.

    my wife is very surprised and taking so much tension these days due to bad behavior of your team.

    This incident has broken all shackles of faith and trust we had on the Snapdeal company .

    Mr Kunal Bahl and Mr Rohit Bansal,

    I request you honestly to look into my matter with utmost urgency and arrange reverse pickup as soon as possible,

    stop the fraudulent cartel inside your system and refund my amount without further delay.

    I am waiting for solution as soon as possible.


    Gaurav Gupta

    • jay

      Hello Gaurav,
      This is jay facing almost similar problem like you.Have you got any resolution for your problem.



    on 24th jan., 2016 i order dell mouse and paid money through credit card and delivery confirmation given on 26-28 jan, 2016… on 28th jan call to customer care for non receipt , he reply wait for 24-48 hrs more << again on 1st i call again , again say wait for 24-48 hrs , then i send msg to ceo Kunal Bahl , but he didnt try to reply and customer care dept reply robot answer wait for some time actually he didnt ship any goods and using my money today again i complain for non receipt of goods and told him now my lawyer will talk with you , give me ur postal address THEN I M SURPIRSE CEO HAS CANCELLED MY ORDER WITH A REASON ( Delivery of your package could not be completed due to which your order has been cancelled. ) AFTER 11 DAYS USING MY MONEY AND WHEN I SAY U DONE CHEATING WITH ME U/S. 420 OF IPC , HE CANCELLED MY ORDER

  • Parag

    I ordered for an Indian Terrain Blue Color Slim Fit Shirt (Size L) vide Order ID 10084404942 on Dated Dated 14.11.2015 and paid the amount in advance.

    As soon as i received this Product, i requested a Return, as the Stupid Seller send me Size ‘XL’ Shirt instead of Size ‘L’ as ordered. The return request was taken on your website, but no one contacted me from Snapdeal’s Reverse Pick Up team for around 15 days and suddenly i found that one fine day, my return request was closed by Snapdeal.

    I contacted Snapdeal again on Dated 01.12.2015 (19 Days ago) and this Return request was Open again. Since then, i have been waiting for the Return Pick Up person to contact me but no one has arrived till date. Neither i have received any call from any of Snapdeal’s Courier partner.

    Snapdeal’s service has really become pathetic and with this poor experience, i am never going to shop on this website again. In case they are not able to pick up this product, please send me your address, i will ship this item to you myself and will also bear the courier charges.

    I am amazed how Mr. Kunal Bahl (CEO of is managing with such a stupid Customer Care Team.

  • mehul markana

    Hello Sir,

    i am seller on snapdeal. From last few day having very much problem but not get proper solution. i am continuous mailing to but didn’t get right solution. i dont know now where to give complain. at 5 dec 2016 i got 13 order from customer after manifest generate 2 order cancel so order remains 11. i packed 11 order but courier didn’t pickup due to sort shipment. i given that complain to customer care got response we will do your solution we will arrange your shipment soon dont warry for order we will handle your order. after 1 week suddenly shocked order cancelled.i given again complain to care got response your order cancel . my 11 dress totaly waste due to this problem. i am thinking i will manage it. After suddenly socked that order showing in my ratting panel my ratting got down due to that order and company said you dont have stock for that order …i given again complain.from 10 day waiting still it not remove from my ratting panel. my sell reach 1-2 order per day before this issue i sell more 20 order per day

    i am thinking in future will remove seller account from snapdeal

    very bad experience from snapdeal team




  • Leo Francis

    Your visions are too good please make it possible. Myself booked an adidas sports shoe on last 31st in hope of wearing it on my trek. Its not yet delivered . I n hope of your product I skipped all diwali offers and myself went for trekking with my old shoe. Here I demand a compensation. You guys made me suffer on my way. And the latest reason is heavy rain. Myself staying in Bangalore I could’nt find that kind of rain here. Really pissed off with your service I wont use this site any more. I f you guys can deliver it please deliver with compensation else take it back….
    Order No: 9662380483
    My rating of your service is just 1 of 10. Hell service.

  • Madhu Bhasin


    I am Madhu Bhasin and I have purchased DVD (PHILIPHS DVP
    3608) from snapdeal and my order no is-9748198658.I am regular
    customer.I received my order on 3-11-2015 and on the same day I launched
    my complaint that I received newspaper instead of DVD.I got a call from
    GARIMA side for verification and I told her I received newspaper but
    she told me we checked your a/c and we found that previously you also
    registered same complaint for casserole and its repeated.So we are
    unable to entertain your complaint.We are going to close this complaint
    from our end afterthat I told her what do you mean I am lieing then she
    told me DO WHAT YOU WANT but we are not going to take any action against
    your complaint.She is very rude on call and she has no mannerisms to
    talk with customers.
    If I did not got any resolution from your side then I am going to file a case in consumers court.

  • Vinodkumar Mhetre

    I am Vinodkumar Mhetre. I had ordered one canon PowerShot sx530. ,but I didn’t receive my complete order as per discussion with customers care . I had done with complaint before 7 days but till today .my problem is not solved .so solve my problem ASAP otherwise I will complaint it to Maharashtra police.
    Because your customer care service is very worst ,they kept me on hold for 50min. And then I have to personally disconnect the call . I am really tired with your company and services. So solve my problem ASAP otherwise I will raise complaint against you with police.

  • sukanta roy

    My name is Sukanta. I place an order from FLIPKART. My oredr id is OD304130581811527000, 15th_oct 2015 i received my product. when i open the box there is no mobile phone inside the box. Then immideatly i called to the customer care 6 times, no one solved my problem. They people assure me that refund will be provide in my account also they collect my bank Account no and ifsc code. Till now my refund not process. Flipkart people are cheatted with me.16th_oct 2015 afternoon i got a call from flipkart one person told wait for 5 pm after that they will provide me my refund amount. But still now my refund amount not process. i want my refund amount as soon as possible.
    Flipkart also told that they not provide my refund amount or replacement. Flipkart inform me that i can raise a complain anywhere, flipkart cant help me. flipkart people told that if i raise a complain anywhere they block my id.
    Dear sir, request you to please solve my issue ASAP. I am waiting for your reply.
    Dear sir, i would like to inform Flipkart people are game with me. Flipkart also mention that i am ncreasingly high number of unwarranted returns. But why sir i never return the product. i also got a mail that i am not be able to place any more orders on using this email id or other associated email accounts. i also lost my money 14999 did not received any mobile phone.from mobile phone. please refund my money. Its hummble request.

  • Suhas Diwate

    Agreed with others ” Snapdeal is worst for online purchasing as compared with flipkart. During these online purchases I did more than Rs.1 lacs transaction with Myntra & Flipkart; never faced any issues related to product as well as return & refund processing. 90% time the product was genuine & same as displayed. But in case of snapdeal I don’t have words to describe & I want to use worst word for snapdeal & it’s customer service support. I experienced worst service support in the very first purchase with snapdeal. Product recieved was totally different than displayed. I processed return on 7th July & till date I havent recieved my refund. 15-20 times I called for reminding them. 20-15 emails. Sharing of my bank statements. everything I did for getting refund but till date status is same “refund is initiate kindly wait for 4 working days”
    I don’t understand now how many working days I have to wait.
    I can define Snapdeal=Bull shit.

    Thank you very much snapdeal for showing this picture at very first purchase.

  • Suhas Diwate

    Agreed with others ” Snapdeal is worst for online purchasing as compared with flipkart. During these online purchases I did more than Rs.1 lacs transaction with Myntra & Flipkart; never faced any issues related to product as well as return & refund processing. 90% time the product was genuine & same as displayed. But in case of snapdeal I don’t have words to describe & I want to use worst word for snapdeal & it’s customer service support. I experienced worst service support in the very first purchase with snapdeal. Product recieved was totally different than displayed. I processed return on 7th July & till date I havent recieved my refund. 15-20 times I called for reminding them. 20-15 emails. Sharing of my bank statements. everything I did for getting refund but till date status is same “refund is initiate kindly wait for 4 working days”
    I don’t understand now how many working days I have to wait.
    I can define Snapdeal=Bull shit.

    Thank you very much snapdeal for showing this picture at very first purchase.

  • Raju Garu

    worst service from snapdeal, much delayed delivery compared with flipkart and worst ever refund policy, when purchasing they deal with the company, but when refunding they ask us to deal with the company

  • Priyanka

    Snapdeal is the worst thing existing in the 21st century, the word “snapdeal” now holds a new meaning, which is the height of incompetence, disgusting customer service, shameless support executives, coward managers, so all in all its a shit hole run by idiots who redefine the height of idiocity each day. i had purchased a double bed with free mattress, and my order was messed not once, but twice, even the replacement product was delivered partially, on top of that, the customer support agents never called me back or replied to my emails, and they denied sharing their ceo’s email address, I’m not even sure if he knows what kind of a freak show he’s running. Let me also tell you, that its been about a month since i’d placed the order and till today, all they say is, “give us 24-48 hours”, and “we will get in touch with the seller and investigate”, can you believe it?? One whole month, no reply to emails, no call back, no resolution, no update, nothing, on top of that, the customer support representative, Ms. Nishat, was the icing on the cake, she had no manners to talk, full of arrogance, plus, for some reason, probably i sound funny when i speak, coz if its not so, I don’t see why she’d be giggling with her background friends, also, the manager she connected me to, Mr. Kaushal, made n number of assurance, and it didn’t take the man one minute to vanish in thin air, on top of that, i had to wait for 2 days and speak to 3 different people to get the woman to even apologize. I hope Mr. Kunal is reading this, coz i’m sorry to say, but there are only so many things you can mess up and believe me when i say this, but your company, is messing up with everything so bad that if you really do not straighten things out, you’ll be sorry.

  • jaz

    Mr.kunal when you were struggling , then you know how difficult is to built a platform.But now your advisors are making others harass like for refund issues.My complaint no.19017564 is pending from 15 th may and not solved by any of team.

  • vinod kumar

    Dear Kunal,

    Myself Vinod Kumar working in Qatar Country (Middle east) as a Aircraft Engineer, as i heard Snapdeal is about to expend their service and Snapdeal requires some assets to do this, i would like to invest some assets (my savings) with Snapdeal ,kindly advise how i can reach to you easily and invest my assets.

    email id :,
    mob no : +97433444850

    thanks and regards

  • Rajakumar

    —– Forwarded Message —–
    From: “”
    To: “”
    Sent: Thursday, May 21, 2015 9:26 PM

    Dear Ramasamy,

    Greetings from Snapdeal!

    Please accept our sincere apology for the inconvenience you may have experienced. We request you to treat this incident as an exception, and not as a yardstick to evaluate the quality of service, we strive to achieve for our valued customers.
    We do appreciate hearing from our customers, as their comments are vital for us to improving our services.

    Due to high demand the products sold out within 2-3 min.

    We would like to inform you that the next registration period for Micromax Canvas Spark is from 12 noon 21st May to 8 PM 26th May 2015 . The next sale will be at 12 noon on 27th May 2015.

    We request you to log in on Snapdeal 15 minutes before 12:00 Noon on 27th May, 2015. At exact 12 noon, press the ‘Buy Now’ button and then hit ‘Confirm Order’ to complete the booking.

    ————— Original Message —————
    From: Ramasamy Rajakumar []
    Sent: 21/5/2015 5:13 PM

    Request No.01421308
    Dear Sir,
    In continuation of the telecon I had with your customer care executive Sneha today in the morning around 10.45 am, I wish to confirm that I require the product which I have ordered viz. Micromax Canvas Spark Mobile Grey Colour (Not white) at Rs.4,999/- as I was successful in my attempt on 20.05.15 at 12.00 noon. Your customer care executive suggested that I should participate in your registration once again when it is notified. This is highly irregular and attrocious. In the initial attempt, I faced a failure and in the second attempt on 20.05.15, I was successful. Then why you are reluctant to honour your own commitment by not sending the SMS confirmation followed by the e-mail confirmation for the purchase despite a two day lapse. Now time is 5.00 pm. Your team has not contacted me so far as informed by your executive and no further information is forthcoming from your side. I am surprised to see that you have again floated in snap deal the auction giving five days upto 26.05.15 and auction and attempt date on 27.05.15. Then what is the problem that you are having in just honouring one piece of mobile to the successful purchaser on 20.05.15 at 12.00 noon viz. me. This attitude will make the customers to think and create a bad image about Snap Deal. Hence in order to save your image as good in public, I request you to send the SMS confirmation immediately followed by E-mail confirmation as well so as to enable me to keep money to honour my commitment when the product is delivered to me. I require immediate positive response from you forthwith and not with any bloody suggestion of participating once again by me by registering afresh or keeping silence or acting with a careless attitude towards your own customers. I sincerely believe that you will not cheat me in this regard. In fact it is a presentation to my wife for completion of 30 years of wedded life and now you have put me in an embarrassment situation before her. Sorry to express my anguish but I have no other option other than that as I am a human being 60 years old.
    Thanking you,
    Rajakumar R.Mobile: 9840927227E-mail:

    From: Snapdeal Support
    To: “”
    Sent: Wednesday, May 20, 2015 4:40 PM

    Dear Customer,

    Thank you for contacting

    Your request number is 01421308

    Kindly quote this ticket number for any future communication with us regarding your query. Our team will get back to you in 48 hours.

    You can also reach out to us anytime at the link given below

    In case of any further assistance or clarification on this issue, please reply back to this email. Assuring you of our best services always, Yours sincerely, Customer Service Team – —————————————————————————————————————————— All purchases covered by TrustPay guarantee Click here to learn more:

  • latika khanna

    Hello sir we have got a hitachi car washer through snap deal order no 5876253552 which is attach to the electricity pint but we have order car washer attach to the lighter point . We are very disappointed as we have got the wrong order and also we havent got the full parts with that stuff .please look into this matter as soon as possible as my father is very much angry with this snapdeal , also your customer care guys dont know how to speak with the elders .

  • hema khemka

    product has been picked up since many days back but not a single sign of refund….is this how you play with people”s money?everytime i mail the same answer that our team is investigating …what to investigate..i got a mail saying that refund is successful but still how cud you do this man?make another category on snapdeal “donate money to snapdeal” so that i will think that i have donated money to snapdeal…and i will donate more

  • sivakumar

    Snapdeal not only harassing their customer, they also harassing their sellers as well.
    1. They changed our company name without any information / request.
    2. Till now we don’t know who is our accounts manager.
    3. We want sell our items to clearance sale, a month back we wrote a mail to snapdeal team, till now we haven’t received any response from.
    4. No Service, Worst Management, false promises.


  • Vik

    I am surprised that how snapdeal got failed in serving their customers, who actually made Kunal Bahl something, and after reading all these complaints I am sure snapdeal is not completely overlooking the customers. I also had a very bad experience with Snapdeal many times.
    So, if all of you complainers are agreed, we can take this matter to the court and can make snapdeal to do a better business and put customer first. Lets start a petition and we altogether will take snapdeal down to the earth. Snapdeal will not do anything by themselves, we all have to unite together to make it work. Waiting for your comments.
    Jago grahak Jago!!!

  • Mahesh Bhoi

    10% cash back is not refunded, complaining to snapdeal and bank since 34 Days. Complaint#14091090

    • Online_CST

      Dear Mahesh,

      Sorry for the inconvenience. This is to inform you that your concern has been noted and our team is
      working on it. For any further clarifications, please write to us at and kindly mention your order ID in your subject line.
      Thank You for your cooperation.

      Snapdeal Online Team

  • Chandan Agrawal

    I too agree with Alok.

  • Chandan Agrawal


    This is Chandan Agrawal. I purchased an EPSON printer L800, Order ID is 4360173901, product was delivered on 17th Jan. Product is faulty. Now while contacting Snapdeal, Snapdeal says to contact EPSON to provide the job sheet, other side EPSON says that the product is been purchased online and I am required to contact SNAPDEAL only. Now what shall i do. I Called so many times on SNAPDEAL but everyday the repeated line to hear ” we will process your request shortly “, but nobody gives me the timeline or proper resolution required.

    Is this the kind of services we should expect from the online shopping. Really feeling bad once i think about that I have done a mistake by purchasing a product from SNAPDEAL. As well as Really fedup to think about EPSON after hearing that the PRODUCT IS BEEN PURCHASED ONLINE AND I NEED TO CONTACT SNAPDEAL. Product contains the manufacturer warranty, still nobody is even bothered to revert us.

    Please help . Replace the product or else refund my money.

    I can be contacted on :
    Mob : +91 8123013000

    Please do not provide any more help desk ID’s.

  • Gagan Kumar Mishra

    Dear Sir,

    Order No.-3901896490

    I was purchase SAMSUNG GURU MUSIC 2 DUOS(SM-B310E) through
    on-line from SNAPDEAL on date 10th DEC.2014.But some days ago automatically off
    my phone after that i go to samsung care, there engineer told me this phone is
    totally DUPLICATE please contact to SNAPDEAL. Than, I was complain in SNAPDEAL
    ( Complain No. & Date – 14979921/20-01-2015) but till date no any response from
    SNAPDEAL. So, all dear friends heartily requested to you don’t purchase any item from SNAPDEAL because SNAPDEAL cheating with customer.

  • Sakina

    Dear Sir,

    I ordered Ethnic jewels glittering design of order no-4319803146 on 6th Jan 15 ,i received on Jan 10 2015,but due to defect in an item ,i requested for replacement,& they arranged reverse pickup on 10 Jan 15., ur executive from JV Express already collected my parcel on 12th Jan 2015,with Pick up receipt No is 45339008,but till today i have not received my order nor any call had been received from ur side for confirmation .i contacted ur customer care 4-5 Times but there is no response from ur side.

    I am really disappointed by ur services.please take action on priority & revert me back.I expect that SNAPDEAL will stop such things and would resume the delivery of my order at the earliest.

    Awaiting eagerly for ur reply



    order number:-4356940449

    Dear Concern,

    My Name is Kirti Singh i just wanted to share a bad experience i had with your organisation.
    I placed a order on your Website on 9th jan 2015, and maximum date for delivery was committed 17th Jan 2015, but on very same day after my complaint i received a message that Snapdeal is not able to deliver my order, and now when i asked them to place same order they said you have to pay more cost, and promo is not available now, i haven’t cancel my order and if company was not able to deliver the order on time then its your issue. if company is not in condition to offer its product they should not make fool of public and should not run such offers. i had waited for more then 10 day for my order and then i came to know that my order is not going to deliver this is really a pathetic job you people are doing. this is most worst experience ever I experienced with online shopping. there is no customer satisfaction, it is worst.

    Deeply regret to write this word but it is realty.


    Kirti Singh

    • Chandan Agrawal

      Same thing i faced with flip-kart as well once in 2014. These all BIG-SHOT online Shopping portals have started fooling around.

      Snapdeal top’s on such issues.

  • Alok

    Fraud and Cheater please don’t buy single rupees items from

    I have order an EnventUSBSpeakers2.1ComputerSpeakersBlack having order number 4272265082 on dated 03rd, January 2015 and received this on 8 Jan 2015,but after a week the product got defected i.e one of the speaker is not working.

    Snapdeal dealing fraud and cheat with customer,Now I never buy anything from
    and also recommends my friends that please don’t purchase anything from this cheater site.

  • manjari goel

    Order#: 4251264471 and complaint#: 14348272

    I wanted to return the product back to snapdeal and I was assured that it will be done. I have forwarded a request 4 times but no one has turned up as yet to collect the order.

    I am following up with snapdeal on a daily basis but no one is there to listen.
    Everytime I call snapdeal, I am provided with an assurance that it will be done next day. But it has not been done as yet.


    Snapdeal wants only hard earned money of its customers.


    • Chandan Agrawal

      I too agree with Manjiri.

  • sesh

    don’t buy any products from snapdeal..

  • shilpi

    How long do I need to wait for the so called snapdeal team to take actions and pick up the junk product from the doorstep . Every time an executive comes up with a different commitment that they are looking into the issue and are working on it . I dont understand that why am I forced to take actions and do followups for it .My product comes under the return policy , and I have raised the alarm before time , then why do I need to go to the apple store to prove that my product is a junk one .?????

    I am shooting this mail as a final notification to Snapdeal , If i dont come up with a resolution from Snapdeal within 24hrs , I shall be forced to drag Sanpdeal to consumer court .

    • Chandan Agrawal

      You need to stop all of your work and run behind these people, then only any chance is there….Even i am thinking to go with snapdeal for some related issue.

  • Pushkar

    Hi kunal,

    I am Pushkar Gupta
    last year on 15th nov. 2014 i placed my order in snapdeal. witch i got on 19th nov 2014. My Order ID 3588893088 (Google nexus 5) it was faulty product.. after all revers pick and all snapdeal got my new mobile from your vendor on 25th nov 2014. Its new year started now. on 7th of Jan 2015 Still after paying on 19th nov. my mobile still in snapdeal. Calling everyday for mobile its very bad. their is no prompt reply from snapdeal. my ticket no given by snapdeal person is 12126842. Please replace me my new product.

    Thank you,
    Pushkar Gupta

  • Manoj Kumar Sheoran

    Hi Kunal,

    Myself Manoj Kumar Sheoran,

    would like to bring to your knowledge that the managers you have appointed are not making any good image of your company,

    I would like to say thanks for the poor service you guys are providing to the Indian customers,

    worst services from the known brand.(Snapdeal)

    It all started with my first order of Samsung Led TV, which was delivered after much delay and to my surprise it was damaged peace.i was lucky as i was present at home when the delivery was done and after checking the material i found out that the TV was damaged peace delivered to me. Don’t you guys have any duties to check what you are sending to your customer and don’t have any reputation to built.

    I believed in your company and ordered one more item this time to my Delhi address, it was i Ball Home theater system, i was not present at home and it was delivered without checking the product, to my surprise this item is also damaged peace and i want this product to be changed with new peace now, as i have spend on this product and trusted your company.

    order ID: 3912129451

  • Hemant Chauhan

    An email to Snapdeal CEO…

    Hello Kunal,

    Myself Hemant Chauhan from Ghaziabad and a regular customer of Snapdeal!

    I am writing this email to you to bring a matter of failure (poor services)in your knowledge as I am really very disappointed with the services I got this time!

    Actually I have ordered two different Duke jackets (Duke Brown Cotton Casual Jackets and Duke Green Cotton Casual Jackets) under order reference no. 3960764051 and 3855543328,Order Placed On : 12th , December 2014

    To update you, I didn’t get the order and got the mail of cancelation saying that it was out of order but I could see these jackets are still available. This is not a first time for me the order got canceled without any proper reason.

    I ordered these items to gift one of my friend leaving to US before Christmas

    Can you please look into this matter as it is nothing but just a heart breaking incident for me which is forcing me not to buy anything from Snapdeal
    again in future!!

    Hemant Chauhan

  • saumitra

    I am waiting for refund of an order since 17th November, 2014. Contacted several times to customer care and wrote atleast 100 emails requesting for transaction details of the refund which you have processed. Till date apart from cut copy paste replies I have not got the refund. A simple email that we have processed the refund contact your bank. My bank says contact to Snap deal. I am sure, my money is gone. No problem. I will try my level best to defame you guys and let other know what happened with me. At least some will be saved. already saved atleast 30 friends of mine :D

  • mukul

    sir do you want warehouse in ghaziabad(UP)

  • Damodhara Kamath K

    Dear have ordered on Snapdeal on 24th November. The order number is 3689186116.
    To my surprise i still find on the website that the material is yet to be picked up from ur vendor for delivery.
    Today is 28th November 2014. If u people take 4 days for just picking up the material from the vendor place, god knows how many days will the courier take to deliver the goods.

    Do u think that the customer will wait for the same.

    In todays world, its actually counting on the number of hours it takes for delivery. Those days are gone when people used to wait.

    Pl do something before the empire u built over these years crashes.

    I still have hope that you people change the attitude.

  • rajeev

    problem not resolved yetr regarding order
    no- 3536830249

  • Avinash Walunj

    not cancelling order and not initiating refund
    hello my order no 3135479625 .i had ordered a Lenovo All in One Desktop worth 23000/-INR on 11th October 2014. I have made payment on line through Credit card on the same date.

    I was not able to track my order because wrong way bill no. posted on track my record page. I have contacted your customer care many many times for this issue. But i have not get solution for this problem.

    Then i have contacted Mr. Nitin team leader for the cancellation of my order, he orally committed me to cancel the order on 21st Oct, 2014. On 3d Nov 2014, i came to know that Mr. Nitin has not initiated the process for cancellation. In between i have paid the EMI of product which i have not received.

    i have contacted your customer care person and team leader Mr. Nitin, but i have not received any solution or money.
    Every time they say “your request has been forwarded to our team”.

    On 6th of Nov. 2014 they have received the product back but till date i have not received refund.

    I have mailed this issue to,,, but didn’t get reply till date now.

    i am frustrated very much because of you snapdeal. And fed up with the service offered by snapdeal.

    Now i m thinking to lodge FIR against the company and file a case in consumer court.

    I request to all my friend don’t go for snapdeal for online purchase. Even on cash on delivery, because you will get same harassment in case product is in broken condition or not good. You will not get your money and you have to run behind the snapdeal customer care you will not get the solution for ur problem.

    Some authority like consumer court needs to take some hard step against company on it’s own.

    thank you


    Dear Kunal Ji,

    just tell me that what should a customer do when company like snapdeal gives a fake service (gives illegal product to the customer , doing fraud) so you think deep about it please. I had a products #(dell inspiron 3537 Snapdeal against the order number #1895893031) which was purchased by your site , finally you refunded my money but almost continuously 5 months I faced a problem Still Let I inform you that if I write an email to consumer forum with your financer email So you please clarify me that where will be go your image , your position , your service, your customer (who are very important for your business) and i think so that if you give this type of fake service, illegal service than definitely somebody here can complaint against you. Now I can tell you that rather i got my money back but still i will complaint everything against your service. I am not that kind of guy or any you know direct shuffle man I definitely will write an email to consumer forum. I lost my job , I lost time which i suffered for this fake service. Now you decide what you need to do.?//

    I personally given you an email also. You can see there.

  • Annie

    Mr Raunak let me tell you all your products are covered under Trust pay policy and the courier companies are not snapdeal`s its a secondary thing they are also dealing in the same way that you can , and every complaint takes some time right !!..they are the best :D

  • Raunak Jain

    what should a customer do when a company like snapdeal tell him that we will not be able to deliver a product and kept him waiting for 15 days and for all these days they keep assuring him that the product will be delivered. the company keep on juggling the customer between their customer care and their courier company. i want to know why should a customer suffer if the mistake is done by your courier company ?????

  • SEO Company Bangalore

    Very good learning stuff thanks for sharing.

    • Abhay

      Hi Snapdeal Guys,

      Please let me know the last time when you buy a product from snapdeal or you all are using flipkart?

      The CC representative is a typical low paid india staff. They don’t have any answer. Vendor supply duplicate stuff. delivery is also take long time.

      You guys can cancel any order without asking to any customer. What you guys are doing?

      Please start using your site and please talk with you Customer care team.

      For you ref following is my order numbers on which i enjoyed snapdeal service.

      1. 5391178970
      Delivered wrong colour and duplicate product.

      2.Order ID: 4183788966

      Cancel without asking after 20 Days.